Designing

Here are some images that I have found to see how other people have illustrated the alphabet and to get an idea of what I can do. I like the idea of having the letters in the form of superheores instead of having extra characters.

A first drawing of the idea I want for the packaging. 

My idea is to have well known super heros as some of my letters as they will be recognised to the younger generation. I think this will get them interested and want to collect them, super heros have become more popular recently as the big films such as Batman and The Avengers have been made and seen by everyone. I think this idea can help kids learn. 

  Here are my fist designs for the letters I used images of existing photos of super heros to get the right feel for the capes iv drawn as I'm still getting use to drawing on the laptop. I think they have worked really well for the first go especially I think with a bit of colour these images will look great. 

Another idea I had was to have maybe have the beginning letters of the ingredients as super heros so they can see what the products look like almost and this can also give the message that they are good for your health which is the main outcome of this brand.  

Ingredients: Wholegrain grand wheat, Ground oats, Coarsely ground corn, Ground rice, Wholegrain ground barley, Coconut blossom nectar. 

Research

This is the front of the box packaging for Bear Alphabites. 

I think this is a good bit of designing on the packaging as its good information for the kids who need to know about what it's in there food. 

This information is on the side of the box which tells and illustrates what the ingredients are to the kids as a way of learning which is what the brand wants to do, educate. 

With this brand I think creating the letters into superhero's might work as every kid would like to have special powers, I think this is a fun and doesn't have anything to do with scholarly. 

http://www.bearnibbles.co.uk/alphabites 

Bear Story

This started with the need to male being healthy a little bit easier and a whole lot tastier. Hayley the founder of Bear, was a personal trainer who constantly confronted with people growling about punishing diets, hard exercise regimes.

Bear was given the name because she saw an article published in January 2009 about bears in the wild as the story sounded familiar to the people. The article was about how they eat and where they eat and studies showed that 30% of city bears are fatter than wild bears, 30% less active and they were expected to live till to the age of 10 whereas 60% of wild bears live past this age.

This is a good back story as its almost true about how we live, if you have a good balanced diet and active you will live longer whereas if you don't you will have health problems. 

Bear won the award for the "Food and Drink Brand of the year 2013" judges say this is a smart audience Bear had won as it's showing up healthy eating for the better.

Other kids cereal

In most of the kids cereal's there is a lot of different characters like tony the tiger or the honey monster, these all create little stories themselves which kids enjoy to follow and enjoy seeing on the tv or on the back of the packet. 

Bear Brief

Making ceral, new bear alphabites are made from six natural ingrediants no refined sugar or salt and most importantly the taste is great. Fun and healthy cereal leters as they hoped that it would bring a bit of fun. The letters help kids learn without realising:

• Fun not in a scholarly way
• Found kids learn best when they are finding out something

In June we launched cereal with eight back of packs that each took a letter theme i.e. S-for space. The idea being that each pack would transport kids off into a different world which are full of facts. Each pack they wanted to bring the letter theme to life, teaching something new. 

The packs have gone down really well from feedback. As the next packaging refresh they would like this to become more focal, each letter needs to be the hero on the pack.

"How could you help us make it become cleaver stronger idea where kids can't wait to find the next letter in the alphabet"

The creative challenge

Wanting to bring the alphabet to life on the back of our alphabites boxes. One letter per box or ideas that bring in one or more letters at a time? What will the back of your box look like? How will it inspire teenage kids? Will the boxes look the same stylistically or will your propose variation from each box? You can focus on what we are doing or do something from a different viewpoint. 

What they are looking for

• bold, brave, gruff, simple and fun
• would be iconic 
• it would really make the alphabet letter the hero on the pack
• educational or crafty- non-scholary way, for fun kids, helping them learn without realising it
• doesn't talk down to kids, thrill, entertain adults too
• more fun for more than one breakfast sitting
• a brand that really loves its consumers