Bear Brief

Making ceral, new bear alphabites are made from six natural ingrediants no refined sugar or salt and most importantly the taste is great. Fun and healthy cereal leters as they hoped that it would bring a bit of fun. The letters help kids learn without realising:

• Fun not in a scholarly way
• Found kids learn best when they are finding out something

In June we launched cereal with eight back of packs that each took a letter theme i.e. S-for space. The idea being that each pack would transport kids off into a different world which are full of facts. Each pack they wanted to bring the letter theme to life, teaching something new. 

The packs have gone down really well from feedback. As the next packaging refresh they would like this to become more focal, each letter needs to be the hero on the pack.

"How could you help us make it become cleaver stronger idea where kids can't wait to find the next letter in the alphabet"

The creative challenge

Wanting to bring the alphabet to life on the back of our alphabites boxes. One letter per box or ideas that bring in one or more letters at a time? What will the back of your box look like? How will it inspire teenage kids? Will the boxes look the same stylistically or will your propose variation from each box? You can focus on what we are doing or do something from a different viewpoint. 

What they are looking for

• bold, brave, gruff, simple and fun
• would be iconic 
• it would really make the alphabet letter the hero on the pack
• educational or crafty- non-scholary way, for fun kids, helping them learn without realising it
• doesn't talk down to kids, thrill, entertain adults too
• more fun for more than one breakfast sitting
• a brand that really loves its consumers