This is the front of the box packaging for Bear Alphabites.
I think this is a good bit of designing on the packaging as its good information for the kids who need to know about what it's in there food.
This information is on the side of the box which tells and illustrates what the ingredients are to the kids as a way of learning which is what the brand wants to do, educate.
With this brand I think creating the letters into superhero's might work as every kid would like to have special powers, I think this is a fun and doesn't have anything to do with scholarly.
Bear Story
This started with the need to male being healthy a little bit easier and a whole lot tastier. Hayley the founder of Bear, was a personal trainer who constantly confronted with people growling about punishing diets, hard exercise regimes.
Bear was given the name because she saw an article published in January 2009 about bears in the wild as the story sounded familiar to the people. The article was about how they eat and where they eat and studies showed that 30% of city bears are fatter than wild bears, 30% less active and they were expected to live till to the age of 10 whereas 60% of wild bears live past this age.
This is a good back story as its almost true about how we live, if you have a good balanced diet and active you will live longer whereas if you don't you will have health problems.
Bear won the award for the "Food and Drink Brand of the year 2013" judges say this is a smart audience Bear had won as it's showing up healthy eating for the better.
Other kids cereal
In most of the kids cereal's there is a lot of different characters like tony the tiger or the honey monster, these all create little stories themselves which kids enjoy to follow and enjoy seeing on the tv or on the back of the packet.
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